Redesign the Green Family website
Redesign That Boosted Bookings Online by 45%
Timeline
5 Weeks
ROLE
UX/UI Designer
Platform
Website
Industry
Health & Beauty
Project Description
Green Family Wellness Center offers a range of health and beauty services, but its confusing website clearly needed a redesign to boost user engagement. Our goal was to cut down on incoming calls, easing the front desk workload and increase the online booking conversion rate.
Problem
“Potential customers can’t easily find or book services on the Green Family website.”
The Green Family site is meant to show all their services and let you book online, but the pages feel dispersed and there’s no built-in booking button. Visitors get frustrated, leave the site, or call instead, creating extra work for staff and costing the center missed appointments.
Process
Stockholder Interview
Booking Frustrations & Staff
Overload Became Clear Priorities.
Assumptions
Uncovered Inconsistent Design & Unclear Calls to Action Blocking the User Journey
Desk Research
Validated Two Core Assumptions with User Research
Competitive Analysis
The Center’s Broad Range of Services Stood Out, But Poor Website Flow Kept Users From Booking.
Persona
Who Typically Visits the Center?
Ideation
Feature Prioritization Revealed Key Focus Areas
Must Have
Online booking system
Clear service categories
Comprehensive service descriptions
Mobile-friendly design
Prominent contact details
Should Have
Before / After Gallery
Promotions Offer
Search Bar to Quickly Find Services
Testimonials to Build Trust
Could Have
Filtering by Treatment type or Concern
Multi-Language Supports
Chatbot for basic questions
Personalized service recommendations
Won't Have
Full patient dashboard or account system
In-app loyalty rewards
Video consultations
Subscription plans for bundled services
Filtered MoSCoW Priorities Using Cost & Risk
After completing all previous steps, we evaluated cost and risk to identify the most effective and realistic solutions.
Key Solutions
UI Design That Bridges User Needs & Business Goals
The Green Family site is meant to show all their services and let you book online, but the pages feel dispersed and there’s no built-in booking button. Visitors get frustrated, leave the site, or call instead, creating extra work for staff and costing the center missed appointments.
Optimized the mobile design for better accessibility.
Tested the design using AI tools and user feedback.
Redesign KPIs Outcomes at a Glance
What We Faced & What We Gained
One major challenge was designing an online booking flow that worked seamlessly for all users, especially older adults who weren’t always comfortable with digital tools. We also faced limitations in testing since most users interacted on mobile, making it hard to fully assess accessibility across all devices. Despite this, the project helped us better understand how to simplify the experience and prioritize clarity in both design and content.